Your slogan…is awkward

Published
by
Matt
on Jan 4, 2008
in Advertising and Branding
.

Let me start off by saying that I love Monster.com. It’s a great tool, and it helped me land the job I have right now. But their new slogan could have used a little more thought.

“Your calling is calling.”

It just seems a little awkward to me, memorable but awkward. Slogans are a powerful thing, for example when I say “Nike slogan” what three words just popped into your head? How about “Pork: The ______ _______ ______”. My guess is you got that one too.

A sticky slogan is great. A sticky, awkward slogan? Not so much.

  • I think it was something along the lines of "Do more than survive the work week." but that might have been another company. Now that I think about it...Monster should really fire their slogan people.
  • Amy
    I had the same "Really?" momemnt reading their new slogan. what were monster.com's old slogans? something about a jungle?
  • Exactly my point. Slogans, naming, and identity is big business. You'd think they would have put a little more thought into the implications here.
  • That's Monster.com's slogan? Man, that is really awkward. I get what they were hoping for when they came up with it, but it doesn't quite work the way they intended, because of the awkwardness of it. That said, I can't think of anything better off the top of my head (of course, picking a slogan off the top of your head is generally not a good idea, anyway).
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