Archive for February, 2008



TED Tuesday – Jan Chipchase

February 26th, 2008 | Communication | Matt | No Comments

TED Thursday is now TED Tuesday! I know, I know it’s exciting, but why the change? Well for one thing it sounds better, it really does. But also because it’s earlier in the week. A lot of times we’ll catch something that makes you think, but if it’s close to the weekend it gets filed [...]



Twitter Is The New Zen

February 22nd, 2008 | Communication, Marketers | Matt | No Comments

What are you doing? By now many of you have heard of Twitter, the micro-blogging/status network that’s popular with a lot of marketers right now. Regardless of how you feel about Twitter or it’s use, you can’t deny it’s Zen quality. When you’re using Twitter and in the “Twitterstream” you’re in. When you’re out, you’re [...]



These Are Exciting Times

February 18th, 2008 | ANM | Matt | 3 Comments

Just a quick update on all the action-packed goodness going on with me latley. You’re on Facebook — Now What? – Facebook is all the rage these days, and Jason Alba and Jesse Stay have put together a great guide. You’ll find everything you need from getting started to some pretty advanced stuff about FB [...]



How To Not Get Hit In The Face

February 11th, 2008 | Communication, New Marketing | Matt | 3 Comments

When I was in college, a friend and I were have a catch with a large orange (don’t ask) in our house. After a couple of rounds of back-and-forth, my friend got tired of throwing to just me. He yelled out a quick “hey, catch!” to a girl standing near by and then launched the [...]



Yeah, But Why?

February 8th, 2008 | Bad Marketing, Marketers, New Marketing | Matt | No Comments

“Tracy, will adding that chicken salad make us THE low-fare airline from Houston to Las Vegas? Because if it doesn’t help us become the unchallenged low-fare airline, we’re not serving any chicken salad.” Herb Kelleher, CEO Southwest Airlines in Made to Stick The above may be one of the top 10 greatest marketing statements of [...]



TED Thursday – Malcom Gladwell

February 7th, 2008 | Communication | Matt | 2 Comments

Welcome to a new series: TED Thursdays. Every Thursdays I’ll be presenting a video of a speech given at the TED conference. Each speaker/video is unique but they all provide incredible value. On a side note, I’m doing everything I can to get to TED 2009, but $6,000 is a little out of my range. [...]



Don’t Be Tone Deaf

February 1st, 2008 | Communication, Marketers | Matt | No Comments

“First of all, I think y’better watch your tone son. I’m Leonard Washington.” Dave Chapelle as Leonard Washington Now did Dave Chapelle intend to give us a marketing lesson with that line? My guess is no, but they’re wise words none-the-less. If you want people to share your message, to pass it along, then you [...]