Subscribe to the RSS feed?Oh heck yes. Well played sir/ma'am, well played.
When I was in college, a friend and I were have a catch with a large orange (don’t ask) in our house. After a couple of rounds of back-and-forth, my friend got tired of throwing to just me. He yelled out a quick “hey, catch!” to a girl standing near by and then launched the orange in her direction.
She wasn’t paying attention.
I don’t know if you’ve ever seen someone get hit in the face with a two-seam citrus fastball, but it’s not pretty. Needless to say, my friend was embarrassed, the girl was hurt, and I was pretty surprised at the whole thing.
Now take this story and swap out the orange for your marketing message.
You might be throwing you’re message out there pretty hard, so you can be sure it gets where you want, but people have to be ready for it. When I search for multivitamins I’m ready for ads for multivitamins. When I go to the movies, I’m ready for for previews of upcoming movies. Knowing what’s coming makes a big difference.
Matching the right product to the right audience is key, but you also have to consider how open they are to the message.
It’s worth the extra time it takes to make sure it’s right. A bad marketing message hurts a lot more than a speeding orange.
Matt,
Great thoughts.
I’m revisiting the marketing aspect of my site again since I don’t think its as effective as it could be.
Maybe I need to get more people who are “ready” for the message visiting? Or maybe an advertising campaign would bring increased traffic? Possibly some organic traffic from sources with similar interests?
Looking forward to your feedback and keep up with the good work!
Great post, great analogy! Yet so true.
I found your blog on stumbleupon, and am very pleased with what I’ve seen so far! I’m adding your feed.
Thanks!
Andrew
- Thanks buddy. There’s always room to make things even better. For those of you who are in the market for a HTPC, make sure to check out Andrew’s company.
Erica
-People usually over-complicate a lot of things in marketing so it’s fun to find ways to simplify things (and try to be entertaining at the same time) a little. Thanks for reading!