Welcome to a new series: TED Thursdays. Every Thursdays I’ll be presenting a video of a speech given at the TED conference. Each speaker/video is unique but they all provide incredible value.

On a side note, I’m doing everything I can to get to TED 2009, but $6,000 is a little out of my range. Anybody want to sponsor my endeavor, either fully or partially? I’m sure we can work something out.

Either way, enjoy the clip.

Malcom Galdwell is an absolute champ. I don’t know how many other people can pack as much meaning into a speech about spaghetti sauce. My favorite moments are as follows.

4:11 – “They were looking for the perfect Pepsi, and they should have been looking for the perfect Pepsis.”
This is a home run. So often we spend so much time thinking about what one thing will be the perfect solution for everyone, we forget that there might be a million perfect solutions for a million different people.

10:28 – “People don’t know what they want…and a critical step..is to realize that we cannot always explain what we want.”
Asking people want they want is not enough. In this case, actions really do speak louder than words. Let them show you instead of telling you.