A New Marketing

Subscribe to the RSS feed?Oh heck yes. Well played sir/ma'am, well played.

TED Thursday is now TED Tuesday! I know, I know it’s exciting, but why the change? Well for one thing it sounds better, it really does. But also because it’s earlier in the week. A lot of times we’ll catch something that makes you think, but if it’s close to the weekend it gets filed away and some of the impact is lost.

So while the neurons are still firing, enjoy this great talk about mobile phones from Jan Chipchase a researcher at Nokia (and if you like Nokia check out their unbelievable Morph Concept)

If viewing in a reader, hit the link for video. It’s worth it.

Jan brings up a lot of great points in this talk. The last 5 minutes are especially insightful. Everyone can benefit from the lessons he’s learned in his years studying people and the way they interact with their environment.

5:15 - …the point of reflection, it’s that moment when you’re walking out of a space, and you turn around and quite often you tap your pockets..”
I’m sure all of us do this, I certainly do. In almost a ritualistic way I tap my right pocket, left pocket, back pocket (keys, phone, wallet) every time on my way out the door. It’s such a simple act, but it’s funny to think of it as almost a universal human trait.

6:05 - “The absolute 100% guaranteed way to never forget anything ever…is to have nothing to remember.”
A great quote.

11:18 - “…and it’s all about the social network, and the knowledge floating around.”
Common knowledge is important, but the application, as with the people that actually fix the mobile phones, is what makes the difference. Great knowledge without application is not great.

14:30 - “And actually the benchmark for a big idea is changing. If you want a big idea, you have to embrace everyone on the planet.”
If you’re going to innovate, to be future ready, you have to go outside your comfort zone. No longer are ideas only locally relevant.