“Tracy, will adding that chicken salad make us THE low-fare airline from Houston to Las Vegas? Because if it doesn’t help us become the unchallenged low-fare airline, we’re not serving any chicken salad.” Herb Kelleher, CEO Southwest Airlines in Made to Stick
The above may be one of the top 10 greatest marketing statements of all time. I honestly believe that, chicken salad and all.
The message is what’s really important. We often get so caught up with what we want to do, or what we’re already doing that we never stop to just ask why?
Sure its cool to have a Superbowl commercial running, but why? Budwieser, Underarmour, GMC, I understand. But didn’t anyone at Careerbuilder or Salesgenie stop and think “Wait, are we sure this is the best use of 50+ % of our marketing budget?”
I guess not.
My first rule of marketing: Know Thyself.
My name is Matt J McDonald and I'm a new marketer & Social Media Consultant based in Charleston, SC.
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