Short post today, just something to think about. Everyone is healthy for the hour that they’re in the gym. Everyone is eco-friendly for the hour that they’re driving their hybrid. Everyone is open and forward-thinking for the hour that they’re blogging. But the thing is, it doesn’t matter what you’re doing with that one hour. [...]
Archive for March, 2008
Creativity Versus Credibility
March 26th, 2008 | Web 2.0 | Matt | 3 CommentsOne of the biggest criticisms of blogs is their lack of credibility. The fact that anyone who wants to can get their ideas out there has been both a blessing and a curse. But I think that when most people make the credibility argument, they’re missing the point. A lot of the content on blogs [...]
Sweet Surprises on Amazon
March 20th, 2008 | New Marketing, Web Sites | Matt | 2 CommentsNormally the front page of Amazon.com is filled with product recommendations, sales, and more recently a showcase for their e-book reader, the Kindle. But today all the front page has is a note from the Founder/CEO Jeff Bezos explaining the high level of demand and how it’s causing Kindle shortages. Standard corporate line sort of [...]
Brands, Responsiveness and 78 lbs. of Gold
March 11th, 2008 | Branding, Business, Marketers | Matt | 2 CommentsBig companies are like huge boulders. Hard to get moving, but once they are, forget about stopping or changing direction quickly. This is a bad thing. A lot of times little things will happen (the kid who built furniture out of FedEx boxes, or Starbucks closing their doors for a night of training), and these [...]
Apple Is a Mean, Hot, Devil-Woman
March 3rd, 2008 | Branding, Products | Matt | 8 CommentsYou know the kind.Mean, self-centered, maybe even a little bit crazy. But you love what they’ve got so you keep coming back. That’s Apple for you. I can’t think of any other brand out there that consistently mistreats their customers, yet has a fan base that would lay down on train tracks for them. Price [...]
