Creativity Versus Credibility

Subscribe to the RSS feed?Oh heck yes. Well played sir/ma'am, well played.

One of the biggest criticisms of blogs is their lack of credibility. The fact that anyone who wants to can get their ideas out there has been both a blessing and a curse.

But I think that when most people make the credibility argument, they’re missing the point.

A lot of the content on blogs is creative. Ideas, thoughts, conversations, predictions, opinions. All stuff that doesn’t necessarily need “credibility” to be valid.

I think that TV ads are annoying and interrupting. I think that brands should be open to conversation. I think that capri pants generally look bad on everyone. Are these things credible? I don’t know, thats up to you. Are they valid? Absolutely.

Thats not to say that blogs aren’t credible (i.e. Godin, Jaffe, Armano, Kawasaki, Verdino, Defren, etc.), but credibility isn’t always the point. Creativity and expression is.

3 Responses to “Creativity Versus Credibility”


  1. 1 Todd Defren

    Thanks for including me in such august company!

  2. 2 Matt

    No problem, you certainly belong there!

    Thanks for reading.

  3. 3 brian

    Those who demonstrate the ability to link the 2, call it credible creativity (maybe even creadibility…am I allowed to make up words on your site?), get traction & I think that is something for which most are looking. Relevance matters as well. At some point, creativity needs to turn into something tangible & measurable. For example, one thing I hear a lot at industry (ecommerce & interactive media) conferences, after listening to keynotes or sitting through sessions, is, “Yeah, that’s a great idea, but who can actually execute something like that?”

    Although, it only takes one company, person, etc. to set the example & show the way…

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