One of the biggest criticisms of blogs is their lack of credibility. The fact that anyone who wants to can get their ideas out there has been both a blessing and a curse.
But I think that when most people make the credibility argument, they’re missing the point.
A lot of the content on blogs is creative. Ideas, thoughts, conversations, predictions, opinions. All stuff that doesn’t necessarily need “credibility” to be valid.
I think that TV ads are annoying and interrupting. I think that brands should be open to conversation. I think that capri pants generally look bad on everyone. Are these things credible? I don’t know, thats up to you. Are they valid? Absolutely.
Thats not to say that blogs aren’t credible (i.e. Godin, Jaffe, Armano, Kawasaki, Verdino, Defren, etc.), but credibility isn’t always the point. Creativity and expression is.
My name is Matt J McDonald and I'm a new marketer & Social Media Consultant based in Charleston, SC.
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