Normally the front page of Amazon.com is filled with product recommendations, sales, and more recently a showcase for their e-book reader, the Kindle.
But today all the front page has is a note from the Founder/CEO Jeff Bezos explaining the high level of demand and how it’s causing Kindle shortages. Standard corporate line sort of stuff. We hope to get it back in stock, Order and ship same-day…you get the picture.
But then Bezos does something interesting and incredibly smart. He acknowledges the community by showcasing a big picture of a Kindle-shaped cake he found on the internet, saying “I found this delectable-looking Kindle cake on the web - it’s the ultimate geek compliment!”
With this simple picture and link he turns the standard CEO line into something fun and engaging. Clearly Bezos is paying attention to whats being said (and baked) about Amazon and it’s products.
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My name is Matt J McDonald and I'm a New Marketing Strategist based in Charleston, SC.
