Monthly Archive for April, 2008

A Simple Answer

Published
by
Matt
on Apr 21, 2008
in New Marketing and Web 2.0
. 1 Comment

I know this page is beautiful, but if you're into feeds, you can subscribe and get all this ANM goodness right in your feed reader. And hey, do you love comments? I know I do. Feel free to let me know what you think!

It’s very easy to blame something on the numbers. It’s also very easy to say something isn’t worth it, and to ask questions like -

How many of my customers really blog?

How many of them listen to podcasts?

How many are into Facebook?

How many of them are on Twitter?

But in the end it’s a pretty simple answer. Enough are.

How To Explain Web 2.0 To (Just About) Anyone

Published
by
Matt
on Apr 15, 2008
in Web 2.0 and Web Sites
. 4 Comments

Have you ever tried to explain something new or “web 2.0″ to someone only to be met with a blank stare? Yeah, me too. Well have no fear, you can put your buzzwords away. Just use this handy guide as a reference.

Also, I highly encourage you to put your revisions/additions in the comments (oh how web 2.0 of me!)

Blogs - Like online journals that put new content first.

Craigslist - Just like newspaper classifieds, but online.

del.icio.us - Let’s you attach keywords called “tags” to sites. Like putting post-its in a magazine.

Digg - Someone submits a story, and if you like it you vote for it. The stories with the most votes end up on the front page.

Facebook - It’s like an online personal directory where you can connect with people, share photos, join groups, etc.

Feedburner - Lets you manage and track your blog’s RSS feeds.

Flickr - It’s an online photo album that you can share with other people.

Friendfeed - Makes it so your friends can’t pick their nose without you knowing.

Google Docs - Lets multiple people edit a text document that’s saved online.

Last.fm - Internet radio that plays music based on your prefrences.

LinkedIn - It’s like your business Rolodex, but online.

MySpace - You know your hot friend? Well this is her fat ugly cousin.

NetVibes - Lets you pick a home page with the content you want (also see iGoogle).

RSS - It’s like an email subscription that goes to your reader instead of your email account.

Squidoo - Easily build one page on a topic.

StumbleUpon - You pick categories and it takes you to a random page. If you like it you give it a thumbs up.

Technorati - Ranks and indexes blogs based on “authority”. Shows most popular blogs.

Threadless - T-Shirt company that relies on it’s active community.

Twitter - It’s like mass text messaging but you choose whose messages you see.

Wikipedia - Just like a regular encyclopedia, but one that anyone can edit.

YouTube - A free place people can put videos online.

What To Do This Weekend

Published
by
Matt
on Apr 11, 2008
in Links
. 6 Comments

I’ll be heading down to Charleston this weekend, so here’s some great stuff to keep you company until I get back.

Conversation Agent - How A Blog Is Born

Conversation Marketing - 38 Things I Wish I Knew When I Started In Marketing

Copyblogger - Five Lessons From Newspapers to Boost Your Blog’s Circulation

Hee-Haw Marketing - Brand Strategy and the Roll of Digital Marketing

Logic + Emotion - The Top 10 Made Up Words of Web 3.0

Marketing In Traffic - Creadibility

Pleasure and Pain - Flickr Introduces Video

PR Squared - Will You Kick Ass For Us?

Problogger - Why Do You Write?

Seth Godin - Who Answers The Phone?

Social Honeycomb - PicLens is Enhancing My Photo Viewing Experience

Social Media Explorer - Practical Guide To Starting A Corporate Blog

Hi, I Need The Ugliest Corsages You Can Make

Published
by
Matt
on Apr 8, 2008
in ANM and Marketers
. 6 Comments

bs08.jpgWell, unless you’ve been living under an internet-rock over the past couple weeks, you’ve probably heard about Blogger Social (or Blogger Prom as some called it, hence the title of this post). It was an amazing weekend in NYC, with even more amazing people.

I didn’t bring my camera with me because I knew there would be people there that were better photographers with better cameras. Which you’ll find is completely true if you check out the Flickr Group.

bs08_2.jpgSo I’m going to approach the whole “lessons learned” thing in the very same way. There are better writers with better blogs that can fill you in on the all the goodness. As of this writing I’d check out (if I missed you, let me know) John Wall, Amanda Gravel, CK, Steve Woodruff, Lori Magno, Darryl Ohrrt, and yes even Verdino.

But I will say this. There is absolutely no substitute for face-to-face interaction. (F2F? idk my bff jill?) No matter how great the tools get on the web, no matter how many times they let us “connect” with people, it’s all just preamble to really meeting someone.

photo credits shashi, verdino

Massive Conversationosity

Published
by
Matt
on Apr 2, 2008
in ANM and New Marketing
. 2 Comments

Like a conversational freight train from hell, The Age of Conversation is back for the 2008 edition: Why Don’t People Get It? Drew McLellan and Gavin Heaton are back running the show, so you know its going to be good. Here’s a list of the other 274 people that will be bringing the heat.

Adam Crowe, Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob Carlton, Bob LeDrew, Brad Shorr, Bradley Spitzer, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Clay Parker Jones, Chris Brown, Colin McKay, Connie Bensen, Connie Reece, Cord Silverstein, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Goldstein, Dan Schawbel, Dana VanDen Heuvel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Darryl Patterson, Dave Davison, Dave Origano, David Armano, David Bausola, David Berkowitz, David Brazeal, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Emily Reed, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, G. Kofi Annan, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Graham Hill, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, J.C. Hutchins, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeremy Middleton, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, Joe Talbott, John Herrington, John Jantsch, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Flowers, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kris Hoet, Krishna De, Kristin Gorski, Laura Fitton, Laurence Helene Borei, Lewis Green, Lois Kelly, Lori Magno, Louise Barnes-Johnston, Louise Mangan, Louise Manning, Luc Debaisieux, Marcus Brown, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Mark McSpadden, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Hawkins, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Monica Wright, Nathan Gilliatt, Nathan Snell, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul Marobella, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Beeker Northam, Rob Mortimer, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Cribbett, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tiffany Kenyon, Tim Brunelle, Tim Buesing, Tim Connor, Tim Jackson, Tim Longhurst, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem