I know this page is beautiful, but if you're into feeds, you can subscribe and get all this ANM goodness right in your feed reader. And hey, do you love comments? I know I do. Feel free to let me know what you think!
It’s very easy to blame something on the numbers. It’s also very easy to say something isn’t worth it, and to ask questions like -
How many of my customers really blog?
How many of them listen to podcasts?
How many of them are on Twitter?
But in the end it’s a pretty simple answer. Enough are.
Not to mention, by the time these questions are “sufficiently” answered, it’s very likely the opportunity to ascertain if these vehicles are right for a brand has passed. At that point, it’s, once again, all about results.