Subscribe to the RSS feed?Oh heck yes. Well played sir/ma'am, well played.
It’s very easy to blame something on the numbers. It’s also very easy to say something isn’t worth it, and to ask questions like -
How many of my customers really blog?
How many of them listen to podcasts?
How many of them are on Twitter?
But in the end it’s a pretty simple answer. Enough are.
Not to mention, by the time these questions are “sufficiently” answered, it’s very likely the opportunity to ascertain if these vehicles are right for a brand has passed. At that point, it’s, once again, all about results.