Archive for May, 2008



Octagon Global Recruiting

May 29th, 2008 | Viral Marketing, Web Sites | Matt | 6 Comments

I knew something was up when that low budget, semi-confusing commercial for Octagon Global Recruiting ran during the last 15 minutes of the season finale of LOST. I’m a big fan and to me everything about it screamed Dharma Initiative. Apparently I wasn’t the only one, seeing as how the site was so bogged down [...]



No Sir, Your Gaming PC Does Not Take Flight

May 27th, 2008 | Analysis, Products | Matt | 1 Comment

But it sure does look like it. I love hardcore gaming PC’s. I don’t know, but there’s just something about a computer with enough horsepower to run a small country that appeals to me. For a long time, these gaming computers looked just like their mundane cubicle-dwelling counterparts. If you think about it, that’s like [...]



Pork and Memes

May 23rd, 2008 | Web 2.0 | Matt | No Comments

You’ve probably seen this already, but just in case, here’s Weezer’s internet zeitgeist stuffed “Pork and Beans”



“If Twitter Is Down, How Can We Twitter About it?” And 15 Other New Marketing Paradoxes

May 21st, 2008 | New Marketing, Web 2.0 | Matt | No Comments

If Twitter is down, then how can we Twitter about it? Why do early adopters tell everyone they know about the next big thing, and then complain when everyone starts using it? Is it still a wiki if only one person edits it? If you accept a friend request from someone you hate, does that [...]



Idea Mashup – Isakson + Maltoni

May 13th, 2008 | Communication, Mashups | Matt | 2 Comments

Synthesis is one of the best things about marketing. Take two separate ideas and slam them together to get some great new thing. So here’s my Idea Mashup of the week. Paul Isakson + Valeria Maltoni. First off, if you haven’t seen Paul Isakson’s The Future of Advertising + Marketing, then do it. Now. A [...]



Monday Lightning Round 5/12

May 12th, 2008 | Kickstarts | Matt | 8 Comments

Most Monday posts are serious, well thought out discourses that people put a lot of time into over the weekend. But not here! Let’s get it in gear with a Monday Lightning Round. Responses in the comments! 1. What product can you absolutely not live without? 2. What one word describes that product? 3. If [...]



Don’t Be A Fat Kid In Skinny Jeans

May 8th, 2008 | New Marketing, Web 2.0 | Matt | 4 Comments

Sometimes you really can’t follow the trends. I’m not quite what you’d call a small person. And as such, this whole hipster/skinny jean trend is killing me. Think of an apple stuck on top of two toothpicks. Not a very exciting picture. But the important thing is that I recognize this. You won’t see me [...]



I am a product of advertising

May 4th, 2008 | Advertising, New Marketing | Matt | 1 Comment

And so are you. And pretty much everyone else you know. And despite what some people (get a job, hippies!) might say, it’s not really a bad thing. If not for the advertising, I wouldn’t have remembered what day Grand Theft Auto IV was coming out. I’m almost positive I would have never discovered The [...]