A New Marketing

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Sometimes you really can’t follow the trends.

I’m not quite what you’d call a small person. And as such, this whole hipster/skinny jean trend is killing me. Think of an apple stuck on top of two toothpicks. Not a very exciting picture.

But the important thing is that I recognize this. You won’t see me trying to squeeze myself into any ultra-slim low rise Levi’s. And I don’t expect you to be forcing yourself into social media.

If it’s not right, it’s not right, I don’t care how trendy and “hip it is with the kids”.

If you run a concrete business, or a pizza pan company, then a Facebook ad might not be right for you. A blogger outreach project might not be smart if you’re the number one supplier of caulk in North America.

I still think that the future of marketing is connecting with people. But you have to pick your battles. Besides, “Caulk Talk” probably wouldn’t fly anyway…