At this point I’m sure the difference between strategy and tactics is pretty clear. What’s not clear to a lot of people (apparently) is that just any bunch of tactics is not a strategy either. Think of it like a shotgun full of buckshot. Sure all the pellets are roughly the same size/shape and are [...]

Alan Wolk, The Big TT, is on a roll. Today he put a great post together on the “tiny bubbles” that we all seem to live in. He points out that while most of us are on the front edge when it comes to social media, new marketing, and web 2.0, the majority of internet [...]