Comments on: Buckshot http://www.mattjmcd.com/2008/07/buckshot/ - Ideas on New Marketing from Social Media Consultant Matt J McDonald Fri, 05 Dec 2008 12:44:16 +0000 http://wordpress.org/?v=2.6.3 By: Matt http://www.mattjmcd.com/2008/07/buckshot/#comment-42692 Matt Wed, 16 Jul 2008 17:17:30 +0000 http://www.mattjmcd.com/?p=238#comment-42692 Hey Laura, I love the house w/o an architect analogy. Sometimes it can really feel like that. Thanks for reading. Hey Laura,

I love the house w/o an architect analogy. Sometimes it can really feel like that. Thanks for reading.

]]> By: Laura Powers / @hgmktg http://www.mattjmcd.com/2008/07/buckshot/#comment-42689 Laura Powers / @hgmktg Wed, 16 Jul 2008 15:14:18 +0000 http://www.mattjmcd.com/?p=238#comment-42689 Good analogy Matt. I often think of lauching tactics without strategy as building a house without an architect - no comprehensive picture of the whole plan, and no way to determine if you are on track and making progress towards a successful end result. Good analogy Matt.

I often think of lauching tactics without strategy as building a house without an architect - no comprehensive picture of the whole plan, and no way to determine if you are on track and making progress towards a successful end result.

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