Comments on: Of Bubbles and Double-Edged Swords http://www.mattjmcd.com/2008/07/of-bubbles-and-double-edged-swords/ Ideas and Actions from Matt J McDonald Fri, 06 Jan 2012 02:38:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Matt http://www.mattjmcd.com/2008/07/of-bubbles-and-double-edged-swords/comment-page-1/#comment-47861 Matt Mon, 04 Aug 2008 15:11:00 +0000 http://www.mattjmcd.com/?p=236#comment-47861 @Darren I totally agree. I think the key thing there is to "understand the marketplace". Anything other than that and you're just doing people a disservice. Thanks for reading! @Erica Thank you very much! I agree that you have to cater to the audience. A lot of times marketers make the mistake of not really understanding where their target is coming from in terms of thoughts, habits etc. and so they assume things. And we all know what that does... @Darren
I totally agree. I think the key thing there is to “understand the marketplace”. Anything other than that and you’re just doing people a disservice. Thanks for reading!

@Erica
Thank you very much! I agree that you have to cater to the audience. A lot of times marketers make the mistake of not really understanding where their target is coming from in terms of thoughts, habits etc. and so they assume things. And we all know what that does…

]]> By: Hitchhiker’s Guide to Social Media: Shiny Object Syndrome » The Buzz Bin http://www.mattjmcd.com/2008/07/of-bubbles-and-double-edged-swords/comment-page-1/#comment-47858 Hitchhiker’s Guide to Social Media: Shiny Object Syndrome » The Buzz Bin Mon, 04 Aug 2008 10:26:46 +0000 http://www.mattjmcd.com/?p=236#comment-47858 [...] while in the short term placating a need to play with the newest communications toy, Shiny Object Syndrome can create terrific wastes of money. That in turn, can create terrible [...] [...] while in the short term placating a need to play with the newest communications toy, Shiny Object Syndrome can create terrific wastes of money. That in turn, can create terrible [...]

]]> By: Erica DeWolf http://www.mattjmcd.com/2008/07/of-bubbles-and-double-edged-swords/comment-page-1/#comment-42726 Erica DeWolf Thu, 17 Jul 2008 00:23:53 +0000 http://www.mattjmcd.com/?p=236#comment-42726 Great post. You must, must, always cater to your target audience and what they know. @Daren- great point that your market research has to tell you that!! Great post. You must, must, always cater to your target audience and what they know. @Daren- great point that your market research has to tell you that!!

]]> By: Daren http://www.mattjmcd.com/2008/07/of-bubbles-and-double-edged-swords/comment-page-1/#comment-42583 Daren Tue, 15 Jul 2008 13:16:38 +0000 http://www.mattjmcd.com/?p=236#comment-42583 Once you've managed to understand the marketplace through market research, you will want to focus in on those segments of the market at which you will find consumers who will be most inclined to purchase your products or to engage your services. Once you’ve managed to understand the marketplace through market research, you will want to focus in on those segments of the market at which you will find consumers who will be most inclined to purchase your products or to engage your services.

]]>