The above statement might not seem like breaking news, but when you look at the way a lot of brands act, it might be less understood than you think. In a post that should be required reading for any digital marketer, Alan Wolk tells everyone, “Your Brand Is Not My Friend“. He maintains that unless [...]

Recently, Technorati has started releasing parts of their State of the Blogosphere 2008. They make a point to show that a big chunk of bloggers are “the kids” as in “Oh, it’s just what the kids are doing nowadays!”. But as Geoff Livingston points out, more than 50% of US bloggers are 35+. That’s a [...]

Today is Barbara McDonald’s birthday. And for her birthday this year, I’m going to do something different. I’m going to tell you why you should hire her to do your PR. Although she has a degree in Special Education from Rowan University and had worked as a teacher for several years, her skill set goes [...]

Let’s look at some of the arguments from both sides. Ready? Go! The case for “Heck yes, it is” -You can have profiles Xbox Live requires you to have a unique handle, or GamerTag (mine is Situation3), to exist on their network. With this profile you can choose an avatar, and edit your name, location, [...]

I’m sure you’ve noticed, but there’s a whole lot out there besides social media and marketing. So in the interest of really improving and adding to your skill set, take a look at the awesome people below and get better at something. Right now. Get better at being ahead of the curve with Cool Hunting [...]

When it comes to social media and wine, there’s no denying the force that is Gary Vaynerchuck of Wine Library TV. From his daily videocast and book to being featured on Conan O’Brien, Mad Money, Wired, Men’s Health, etc., he’s become the poster child for the possibility of social media. I don’t want to keep [...]