A New Marketing

When it comes to social media and wine, there’s no denying the force that is Gary Vaynerchuck of Wine Library TV. From his daily videocast and book to being featured on Conan O’Brien, Mad Money, Wired, Men’s Health, etc., he’s become the poster child for the possibility of social media. I don’t want to keep you waiting, so here’s my five questions with the one, the only, Gary VAY-NER-CHUCK.

1) What first turned you on to the potential of social media?

The fact that it was massively driven on interaction with human beings.

2) How did you figure out which methods were the best for reaching people?

This is something that is always changing… I saw all the buzz around Twitter, for example, when I was at FOWA in London a few years ago and identified right away how powerful it could be–the ability to reach an audience instantly and repeatedly without being spammy. But Twitter has struggled a bit with its rapid growth and tomorrow some other competitor could emerge that makes Twitter obsolete. By using the social media tools that are currently available you’ll develop the knowledge and ability to identify and properly utilize the next ones that come down the pike.

3) Is it ever hard to keep up the pace that you’ve become so famous for?

My natural tendency is to embrace chaos, and chaos is what it has been. Fortunately for me my work is my play, and that makes it easy to maintain this frenetic pace.

4) What new things are you really looking forward to?

Well my brother AJ and I with some help just launched pleasedress.me, which is getting a lot of attention. It’s a search engine for t-shirts and it’s going to distract me from wine-related business a little but I’m excited about it.

5) What’s the one thing that everyone does wrong in social media?

Lack of patience.

And there you have it. Simple, insightful, and still totally exciting. A big “thank you” to Gary Vaynerchuck and everyone at Wine Library TV.