Recently, Technorati has started releasing parts of their State of the Blogosphere 2008. They make a point to show that a big chunk of bloggers are “the kids” as in “Oh, it’s just what the kids are doing nowadays!”. But as Geoff Livingston points out, more than 50% of US bloggers are 35+. That’s a pretty substantial population, by my account.

So while there’s a lot of talk about the “net-generation” and “digital natives”, at the end of the day, the “older” crowd is still just as important. The beauty of the internet is that it’s the great equalizer. Any random person with a blog can become as important/relevant as anyone on CNN. It also means that any 47 year-old soccer mom could be the most important person in your blogger outreach.

The moral of the story is: We can’t afford to leave anyone out.