Guaranteed. All you have to do is grab a copy (and you support a great charity while you’re at it). So make sure you do that, starting Wednesday October 28th at 8am. Buy AOC2 Here. For the full story on AOC2, you can check out the site at The Age Of Conversation. Also, make sure [...]

My girlfriend (@ashlebo) went to get some cash out of the Wachovia ATM the other day, and the following card popped out with her receipt. If you can’t read the quote, it’s an Irish proverb that says “When we count our blessings, we count you twice.” Pretty nice stuff. And the thing is, how hard [...]

You’ve probably heard someone (probably a new media pundit trying to sound cool) say “If I can’t find you on Google, then you don’t exist.” This is totally ridiculous. While showing up in Google is certainly important, it’s far from the be-all end-all, oh. my. god. you should probably quit the internet right now, kind [...]

From a fortune cookie I got recently: It’s easy to make the decision to do some “new marketing”. Just take a small budget for “blogs, social media, and stuff like that” and stand back and wait for it all to go viral. What’s tough is the follow through, getting beyond that initial commitment to the [...]

Awesome. But while you spent the last 3 minutes watching that, someone out there is out-hustling you. Get to it! (thanks to Blue Ion)

I’m going to give you a little insight into the immortal cage-match death struggle that is Clever vs. Shocking. Clever wins. Sure Shocking might get you that first time and you say “Gasp! I have been taken by this shocking marketing message!,” but after that it starts to lose its punch. When you know something [...]

If you’re brand isn’t on Twitter, then check out these posts to get you up to speed. If you’re already on Twitter, then congratulations. You’re already well on your way to developing a solid new media presence and most importantly, connecting with your market. However, there are a few things that every brand can do [...]