Comments on: Clever > Shocking (and some links!)

By: Matt

Matt — Wed, 15 Oct 2008 19:18:59 +0000

@Valeria
Thanks! I’ll be in town for Thanksgiving and I’ll be sure to let everyone know.

@Scott (the best dressed man in social media) Monty
I completely agree. McDonald’s does a very good job. I love the breakfast billboard with the opening and closing egg. Thanks for the great post.

@Marcel
It’s very much like the idea of the Purple Cow and Made to Stick all rolled into one. And I do agree that shocking is way easier, making it less effective in the long run. Thanks for reading!

By: Marcel LeBrun

Marcel LeBrun — Tue, 14 Oct 2008 01:10:26 +0000

Agreed. It reminds me of Seth’s purple cow – the remarkable sticks with you. Shocking is noticeable, but isn’t as remarkable as clever (perhaps because shocking is easy and clever is hard).

By: Scott Monty

Scott Monty — Mon, 13 Oct 2008 22:07:31 +0000

Thought-provoking & clever wins every time. McDonald’s in particular does a great job with clever outdoor creative:
http://joannapenabickley.typepad.com/on/2007/10/on-mcdonalds-he.html
http://www.scottmonty.com/2006/09/im-lovin-it.html

Thanks for the shout-out, my friend.

By: Valeria Maltoni

Valeria Maltoni — Mon, 13 Oct 2008 21:29:26 +0000

Excellent point about clever. Hey that sign *is* clever. Thank you for the link love, Matt. Hope we can organize something when you’re back to the area.

By: Matt

Matt — Mon, 13 Oct 2008 18:41:24 +0000

@ Jacquelyn, Camden
Thanks! Glad you enjoyed it and thanks for reading.

@ Spike
No problem. Thanks for putting together awesome stuff to link to.

By: Spike Jones

Spike Jones — Mon, 13 Oct 2008 18:22:48 +0000

Thanks for the sweet, sweet link love, Matt. We appreciate it.

Keep on keepin’ on.

By: Camden

Camden — Mon, 13 Oct 2008 17:51:51 +0000

Great post; love the photo, too!

By: Jacquelyn

Jacquelyn — Mon, 13 Oct 2008 17:40:54 +0000

Ah, so true. Love the clever. Love!