Archive for January, 2009



Word of Mouth Secret: Don’t Say A Word

January 30th, 2009 | word of mouth | Matt | 1 Comment

(Updated regarding new info!) Last night, @ashlebo and I went to dinner at restaurant in downtown Charleston called Poogans Porch. Now, we’ve been there before, and the food is pretty good, but this week was something special. Every year for just one week, Poogans Porch reverts back to the menu they had when they opened [...]



Thoughts On The State Of Magazines

January 28th, 2009 | ideas | Matt | 7 Comments

Has anyone seen the new (starting in January on) issues of a lot of national magazines? It blows my mind to see how small they are. Wild to see how many ads were pulled after their year contract expired. The December issue of GQ is almost twice as big as the January issue. I still [...]



Point B Is A State Of Mind

January 26th, 2009 | Web Sites, ideas | Matt | No Comments

I was thinking the other day about the informational search process on the web. Basically I thought about two types of searches that people preform, and that lead me to an idea about Point B… The first type we’ll call a “closed query” because it has a definite answer. These are questions like: What’s the [...]



How To Write A Good Social Media Post

January 23rd, 2009 | Links, social media | Matt | 1 Comment

Just some thoughts (not rules) on what makes a good post on social media. Be informative from an ideological standpoint. This is where you let people know the basic gist of social media. The part where you advocate community building, engagement, interaction, and transparency. The “big picture”, if you will. Be informative from a practical [...]



Too Many Chiefs…

January 22nd, 2009 | social media | Matt | 7 Comments

So Twitter is catching on more and more (something I have mixed, albeit mostly positive thoughts on, but that’s another post all together), and I’ve been noticing something recently: I’m not sure I’m the only one who feels this way, but does it seem to you like every. single. person. on twitter is a “social [...]



Five In The Morning

January 21st, 2009 | Links | Matt | 1 Comment

Ahh yes, Five In The Morning. No, I’m not talking about that magical time of day that I only seem to see if I stay up all night. I’m talking about the legendary series started by Sir Steve Woodruff where he points out 5 of his latest favorite blog posts. Well, Steve reached out to [...]



An Opportunity In Game Marketing

January 19th, 2009 | New Marketing, gaming | Matt | No Comments

Have had this idea for a little while. Thought I’d throw it out there to see if anyone is interested in doing something like this. With the economy in it’s current state, many game developers/publishers are either downsizing or closing their doors all together. However, indie game studios have seen some solid growth. Games like [...]



The Power of Not Having The Best Ideas

January 13th, 2009 | New Marketing, ideas | Matt | 1 Comment

It seems like there’s always a fight for the best ideas. A war for intellectual capital, almost. It can get tiring trying to out-think everyone or to decide what everyone else would want if it was their choice. I think the answer is to take a step back. Sometimes the best idea is to realize [...]