How To Write A Good Social Media Post

Published
by
Matt
on Jan 23, 2009
in Links and social media
. Tags: , , .

Just some thoughts (not rules) on what makes a good post on social media.

Be informative from an ideological standpoint.
This is where you let people know the basic gist of social media. The part where you advocate community building, engagement, interaction, and transparency. The “big picture”, if you will.

Be informative from a practical standpoint.
You can’t just leave it at ideological. No one wants to read posts that just say, “Get out there and be part of the community!” all the time. Great. Now tell us how. Be as specific as possible. Outline steps, metrics for success, ideas to take it a step further. Anything that’s specifically actionable.

Facilitate further learning.
There are no dead ends on the internet. Link out to some other people who have written great content on the subject.

Don’t get all social media is the omg greatest super ever crazy.
Trust me, I get the excitement. But you need to temper your enthusiasm with realistic expectations and understanding. If people are new to the whole idea of social media you don’t want to come off as a street-preacher.

And some good examples (and great posts)
-Finding and embracing your online evangelists in 5 minutes - Mack Collier
-Organic vs. Inorganic Communities - Beth Harte
-Humanizing Your Brand – One Customer at a Time - David Finch
-Will Facebook Be The Death of Twitter? - Alan Wolk

  • Matt, great outline on how to write a social media post. Being informative and practical is always a good foundation to build upon.

    Thanks also for linking to my post, Humanizing Your Brand – One Customer at a Time. It's always rewarding knowing that others are enjoying what you've written.
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