What gap does your brand fill? Status Symbol – Rolex, Mercedes-Benz, Prada Facilitator – Facebook, WordPress, Google Identifier – Philadelphia Eagles, Xbox 360, Harley-Davidson Loyal Friend – Coca Cola, Tylenol, Moleskine Experiment – Segway, Under Armour, Smart Car Rebellion – (formerly) Apple, Hendricks Gin, Doc Martins

Show them this. David Armano over at Logic + Emotion put out a call to help a family in need and set a goal of 5k. A request for people to reach into their pockets in these tough times and help out a family of strangers. And guess what? They hit it in a little [...]

Brevity shows wit and clarity. Length shows intelligence and depth. Make sure you use a little of both.

Twitter, at this moment, is not very different from a charity or non-profit. They’re providing a (great) service for no cost, and are not generating any revenue. Seeing as the dot-com bubble has already burst, this obviously won’t be able to continue forever. Here’s some ideas I had, in no particular order, on ways that [...]