It seems like there’s always a fight for the best ideas. A war for intellectual capital, almost. It can get tiring trying to out-think everyone or to decide what everyone else would want if it was their choice. I think the answer is to take a step back. Sometimes the best idea is to realize you don’t have all the best ideas.
Take Mighty Muggs and Munny for example. Both are small, blank, vinyl figures designed for you to customize. They’re the epitome of a DIY toy.
Their genius lies in the fact that they decided the community would know what’s best for their toys. Why limit the designs to a few dozen with all the potential out there? Don’t believe me? Try doing a Google Image Search for Mighty Muggs or Munny.
And this doesn’t just apply to toys. Look at what Converse and Nike are doing with the custom shoe options. You need to trust the market, and if possible, empower them to come up with some great ideas.
My name is Matt J McDonald and I'm a New Marketing Strategist based in Charleston, SC.
