And no, I’m not talking about anything related to Watchmen.

I’m talking about The End in a grow, seize the day, adapt, change, move, “Now is Gone”, type of way. Because, if we’re being honest, The End is always nigh.

The End of Twitter being for early adopters. The End of your Mom not being on Facebook. The End of “Social Media Expert” being a good thing. The End of Technorati being important. The End of a digital sin going unpunished. The End of Auto-DMs (well I can wish, can’t I?), The End of thinking that creating content for someone is a good idea.

But with each end, comes a new beginning. So really…

The Beginning is Nigh. Tell your friends.