A New Marketing

Another idea spurred by that Clay Shirky post I mentioned a little while ago.

I think a big takeaway here is that we have to be careful when we look for or label something “revolutionary”. Mainly because if something really is revolutionary, then it’s definitely going to screw things up, at least for a little bit. Who could have ever guessed we’d end up at 1, 2, or even (gasp!) 3, when we’ve been so used to A, B, and C?

Also, many times people don’t even want something revolutionary. They’re okay with just better, faster, stronger (resisting the pull to link to that Kanye song…didn’t work) and don’t need a game changer.

Be careful when you’re blowing minds.