A New Marketing

Probably more.

While it’s not as long as some of the die-hard early adopters, I’ve been on Twitter for almost a year and a half. And in that time it seems like every few months there’s some sort of Earth-shattering, life-altering, mind-blowing change that SHAKES THE FOUNDATIONS OF THE WAY WE USE TWITTER FOREVER.

Seriously…

From the stability problems (does anyone remember that robot before the failwhale?), to Plurk (somewhere Beth Harte is shedding a tear), to the advent of Twitter as a customer service tool (@Comcastcares), to the stellar aps (Tweetdeck!) to the elections, to Ashton/CNN/Oprah. There’s always something new going on.

And while each of those things has been the cause of some hooplah for a short time, eventually we accept it and move on. But what people might lose sight of is the fact that Twitter might “change” another 31 times before it settles in. That’s just how developing mediums are. Think of it as your favorite chair. You’re gonna have to spend a lot of time sitting different ways before you get that perfect butt-groove (yes, I just went there).

And while the regular user just sits back and absorbs these changes, maybe enjoying one or two of them, casually mentioning it to their friends or family, all of us marketers/social media people/trend watchers/etc. are trying desperately to understand the changes, what it means, and how we can leverage the new playing field.

So take a minute, understand how the celebrity rush is going to “change” Twitter, because it will (Mack Collier and Jeremiah Owyang cover it well), and then get ready. Because in the next 45 days something will change Twitter again.