Just because no on has said it’s wrong yet, doesn’t mean it’s right. If you think a program/practice is dicey, it probably is. Proceed carefully.
Archive for May, 2009
Let’s Do RFPs Like This
May 22nd, 2009 | New Marketing, visuals | Matt | 1 CommentAh, the good old days.
Micro-Interactions Create Macro-Interactions
May 19th, 2009 | New Marketing, visuals | Matt | No CommentsWe might forget about this sometimes in our on-demand, widgetized, app-crazed lives, but it’s true. While micro-interactions are certainly key, it’s important to not lose sight of the big picture. The best micro-interactions not only work well with the user, they work well with the other micro-interactions.
4 Unrelated Thoughts
May 18th, 2009 | ideas | Matt | 2 Comments1) Facebook and Twitter are like hammers and screwdrivers. We need less posts/books on how to swing a hammer and more on how to build a house. 2) User Experience Design is both extremely intriguing and intimidating at the same time. While most types of design are concrete and finite, i.e. a the Mona Lisa [...]
Let’s Work Together
May 18th, 2009 | ANM | Matt | 1 CommentI don’t do this often, mainly because I’m not big on self-promotion, but I think it’s a good to reach out to new readers periodically. As you might know, I do digital strategy and marketing consulting. Since I’ve been in marketing, I’ve worked with everyone from Fortune 500 companies to sole-proprietorships, seven-figure budgets to non-profits. [...]
What We’re NOT Here For
May 15th, 2009 | Advertising, ideas | Matt | No CommentsWe’re not online to be sold to. We’re not on Facebook to click on your ads. We’re not checking email to read your press releases. We’re not on Twitter to read your Auto-DMs. We’re not commenting on your corporate blog unless you have something real to say. We’re not watching the video for your pre-roll [...]
Thoughts On: Live-Tweeting
May 14th, 2009 | ideas, twitter | Matt | 2 CommentsThe amount of events that are being live-tweeted is steadily rising, although it was a fairly common practice with the early adopters/nerds back in the day. Now, you’ll find people live tweeting church, surgeries, births, all kinds of wild stuff. While I completely support everyone’s right to share whats going on, I’m not as much [...]
