Just because no on has said it’s wrong yet, doesn’t mean it’s right. If you think a program/practice is dicey, it probably is. Proceed carefully.

Ah, the good old days.

We might forget about this sometimes in our on-demand, widgetized, app-crazed lives, but it’s true. While micro-interactions are certainly key, it’s important to not lose sight of the big picture. The best micro-interactions not only work well with the user, they work well with the other micro-interactions.

1) Facebook and Twitter are like hammers and screwdrivers. We need less posts/books on how to swing a hammer and more on how to build a house. 2) User Experience Design is both extremely intriguing and intimidating at the same time. While most types of design are concrete and finite, i.e. a the Mona Lisa [...]

I don’t do this often, mainly because I’m not big on self-promotion, but I think it’s a good to reach out to new readers periodically. As you might know, I do digital strategy and marketing consulting. Since I’ve been in marketing, I’ve worked with everyone from Fortune 500 companies to sole-proprietorships, seven-figure budgets to non-profits. [...]

We’re not online to be sold to. We’re not on Facebook to click on your ads. We’re not checking email to read your press releases. We’re not on Twitter to read your Auto-DMs. We’re not commenting on your corporate blog unless you have something real to say. We’re not watching the video for your pre-roll [...]

The amount of events that are being live-tweeted is steadily rising, although it was a fairly common practice with the early adopters/nerds back in the day. Now, you’ll find people live tweeting church, surgeries, births, all kinds of wild stuff. While I completely support everyone’s right to share whats going on, I’m not as much [...]