1) Facebook and Twitter are like hammers and screwdrivers. We need less posts/books on how to swing a hammer and more on how to build a house.
2) User Experience Design is both extremely intriguing and intimidating at the same time. While most types of design are concrete and finite, i.e. a the Mona Lisa is always going to look like that, UX is inherently transient and ephemeral. It’s the only type of design that re-invents itself with each experience or user.
3) We need to be careful to not turn social media into celebrity endorsements. I know the point is to “Influence the Influencers”, but when you give those people wild perks/free stuff, it doesn’t do anything for me. So some A-Lister liked their free meal? Where’s the connection? Why not spend that money and give all their readers a $5 coupon?
4) The only way to not be lumped in with spammers/auto-dm’ers/shady practitioners and others that give marketers a “bad name” is to go out of your way to make a good name for yourself. Be known for not only preaching the right thing, but for following through and doing the right thing too. Show people that you’re above all the crap that brings “us” down.
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Matt,
Number 3 is completely misunderstood by most marketers. Recent research tells us that A-Listers ranked as such by followers are actually the least able and willing to influence customers and clients. Instead, we need to use influencers who want and need what a business offers and is passionate about that offer.
So some A-Lister liked their free meal? Where’s the connection? Why not spend that money and give all their readers a $5 coupon?
Bingo. There is a reason people try to build large sustained progress from the outskirts to the top. Building bottom up is far superior for long term growth
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