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	<title>Comments on: 4 Unrelated Thoughts</title>
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	<link>http://www.mattjmcd.com/2009/05/4-unrelated-thoughts/</link>
	<description>Ideas and Actions from Matt J McDonald</description>
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		<title>By: Stuartfoster</title>
		<link>http://www.mattjmcd.com/2009/05/4-unrelated-thoughts/comment-page-1/#comment-70317</link>
		<dc:creator>Stuartfoster</dc:creator>
		<pubDate>Tue, 19 May 2009 00:21:28 +0000</pubDate>
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		<description>So some A-Lister liked their free meal? Where’s the connection? Why not spend that money and give all their readers a $5 coupon?&lt;br&gt;&lt;br&gt;Bingo. There is a reason people try to build large sustained progress from the outskirts to the top. Building bottom up is far superior for long term growth :).</description>
		<content:encoded><![CDATA[<p>So some A-Lister liked their free meal? Where’s the connection? Why not spend that money and give all their readers a $5 coupon?</p>
<p>Bingo. There is a reason people try to build large sustained progress from the outskirts to the top. Building bottom up is far superior for long term growth <img src='http://www.mattjmcd.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> .</p>
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		<title>By: Lewis Green</title>
		<link>http://www.mattjmcd.com/2009/05/4-unrelated-thoughts/comment-page-1/#comment-70316</link>
		<dc:creator>Lewis Green</dc:creator>
		<pubDate>Mon, 18 May 2009 19:28:13 +0000</pubDate>
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		<description>Matt,&lt;br&gt;&lt;br&gt;Number 3 is completely misunderstood by most marketers. Recent research tells us that A-Listers ranked as such by followers are actually the least able and willing to influence customers and clients. Instead, we need to use influencers who want and need what a business offers and is passionate about that offer.</description>
		<content:encoded><![CDATA[<p>Matt,</p>
<p>Number 3 is completely misunderstood by most marketers. Recent research tells us that A-Listers ranked as such by followers are actually the least able and willing to influence customers and clients. Instead, we need to use influencers who want and need what a business offers and is passionate about that offer.</p>
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