Comments on: Do Supermarkets Do This? http://www.mattjmcd.com/2009/05/do-supermarkets-do-this/ Ideas and Actions from Matt J McDonald Fri, 06 Jan 2012 02:38:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Pete http://www.mattjmcd.com/2009/05/do-supermarkets-do-this/comment-page-1/#comment-70315 Pete Mon, 18 May 2009 02:20:08 +0000 http://www.mattjmcd.com/?p=787#comment-70315 This kind of data collection and consumer segmentation is widespread in the UK. Try and get your hands on some of the research Tesco has conducted in conjunction with Dunnhumby... This kind of data collection and consumer segmentation is widespread in the UK. Try and get your hands on some of the research Tesco has conducted in conjunction with Dunnhumby…

]]> By: Matt J McDonald http://www.mattjmcd.com/2009/05/do-supermarkets-do-this/comment-page-1/#comment-70311 Matt J McDonald Thu, 14 May 2009 17:06:32 +0000 http://www.mattjmcd.com/?p=787#comment-70311 I had heard a little bit about the Kroger story, but I didn't know if they used it proactively to market their products or provide useful recipes, recommendations, etc.<br><br>I hadn't thought much about the privacy issue, but it makes sense. It seems to me like the store would have to have a something in their fine print that indicates they will never release the data to third parties, or have people identified by numbers in their systems instead of names. I had heard a little bit about the Kroger story, but I didn't know if they used it proactively to market their products or provide useful recipes, recommendations, etc.

I hadn't thought much about the privacy issue, but it makes sense. It seems to me like the store would have to have a something in their fine print that indicates they will never release the data to third parties, or have people identified by numbers in their systems instead of names.

]]> By: J. Todd Bennett http://www.mattjmcd.com/2009/05/do-supermarkets-do-this/comment-page-1/#comment-70310 J. Todd Bennett Thu, 14 May 2009 14:04:57 +0000 http://www.mattjmcd.com/?p=787#comment-70310 They do. Kroger recently used its huge data warehouse to notify customers who had purchased peanut products that were recalled for salmonella. Could have interesting uses in marketing, but what about privacy?<br><br>What happens when these lists are sold? What if one day my health insurance company decides to drop me because they don't like the snacks I buy at the supermarket? They do. Kroger recently used its huge data warehouse to notify customers who had purchased peanut products that were recalled for salmonella. Could have interesting uses in marketing, but what about privacy?

What happens when these lists are sold? What if one day my health insurance company decides to drop me because they don't like the snacks I buy at the supermarket?

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