Advertising As DJ

Published
by
Matt
on Jun 8, 2009
in Advertising
. Tags: , .

Not only is this a cool commercial from Bacardi (plays very well off the “timeless” vibe), but it has a great song. In fact, the song is what stuck with me even after the ad was over. It was that “Wow, I’m going to go look that up right now” type feeling that I’m sure you’ve experienced before. The same thing happened to me with The Ting Tings song from this Apple ad.

I’m not sure that this is something the ad companies are intending, but it sure is a value-add for me. Does it make me love/want to buy Bacardi or Apple more because their agency has good musical taste? Probably not, but I dig the song and won’t change the channel if it comes on TV.

We used to look the DJs to let us know what the next, new, cool stuff would be. Now, by the time something hits the Top 40 stations it’s already either played out, sold out, or old news. It seems that ads are helping the general public “discover” new artists more and more. It’s an interesting dynamic, and I’m looking forward to see how it evolves in the in the future.

What do you think?

  • Hi Matt-

    A friend just sent this to me last night. Before I watched the video, her comment to me was "I love the song, I keep watching the commercial repeatedly."

    Our generation is so used to finding new music quick (and for free) that it does add value when we hear a new song. If we aren't watching the TV when the commercial is on (like most of us), that's no problem. The brand cuts out some of the work for us when looking for new music. The song and ending voiceover tell the story. The song is just as much a component as the visual.

    Also- just subscribed to your blog. Looking forward to connecting!
    -Carla
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