A friend just sent this to me last night. Before I watched the video, her comment to me was “I love the song, I keep watching the commercial repeatedly.”

Our generation is so used to finding new music quick (and for free) that it does add value when we hear a new song. If we aren't watching the TV when the commercial is on (like most of us), that's no problem. The brand cuts out some of the work for us when looking for new music. The song and ending voiceover tell the story. The song is just as much a component as the visual.

Also- just subscribed to your blog. Looking forward to connecting!
-Carla