Do not read this book.

Unless you want a fire lit under your ass. And let’s be honest, not everyone wants that.

Ignore Everybody is not the kind of book that is going to spur deep, existential thinking, but it’s not really supposed to. As Hugh puts it with the title of Chapter 40, “None of this is rocket science”. Rather, think of this book as the “catapult” they use to launch fighter jets from an Aircraft Carrier. It might not take you where you’re going, but it’ll certainly get you on your way.

You could really divide Ignore Everybody into two types of chapters, based on a quote from Catherine the Great: Good Examples and Terrible Warnings. Hugh does a good job of mixing in both types, so you not only get inspiration to get going, but advice to avoid the pitfalls as well.

With Ignore Everybody, Hugh MacLeod has put together a short, poignant, and effective collection that I’m pretty sure will get the creative energy flowing in even the most accountant-y among us.

You can buy it from Amazon here.