Archive for July, 2009



Online Ideas vs. Offline Ideas

July 21st, 2009 | ideas, New Marketing | Matt | 1 Comment

…is an increasingly dumb distinction. Inspired by this tweet from Paul Isakson, which was inspired by this piece from Ad Age, I got to thinking about the general concept of ideas and executions. Paul says “ideas are ideas” and I’m inclined to agree. So many times, ideas get pegged as Online or Offline and then [...]



Why The Modern Warfare 2 “Prestige Edition” Might Be A Little Overkill

July 14th, 2009 | gaming, Products | Matt | 2 Comments

Behold the contents of the Call of Duty: Modern Warfare 2 “Prestige Edition” pack. Now maybe you didn’t notice right away, but sitting there right in front of the (pretty standard) metal case and art book is a pair of FULLY FUNCTIONAL NIGHT VISION GOGGLES. Seriously? Now, as an avid gamer, I’m all for collectors [...]



Just Rocking Out

July 6th, 2009 | Marketers | Matt | 2 Comments

I just posted about this a little bit over at The New Necessary (my digital thoughts) and thought it was legit enough to expand on this here. Yes, I know this is old news, etc. but it’s still pretty awesome. A lot of people have jumped on the “takes guts to be the leader” aspect [...]