A New Marketing

I just posted about this a little bit over at The New Necessary (my digital thoughts) and thought it was legit enough to expand on this here.

Yes, I know this is old news, etc. but it’s still pretty awesome. A lot of people have jumped on the “takes guts to be the leader” aspect of this and while it’s totally true, I like Seth Godin’s angle a little better.

Here’s my take: Yes you have to be brave to be the leader, yes it’s scary to be the first one, and yes it’s lonely waiting for everyone else, but this guy wasn’t worried about any of that. He was just trying to rock out. If people joined him? Fantastic. If not? No big deal, he’s still going to go at it just as hard.

It’s tough, when you’re doing something new, not to be concerned if everyone jumps on the bandwagon. “Guy Who Started The Dance Party” sounds much cooler than “Random Weirdo Dancing By Himself”. But in all honesty, sometimes it doesn’t matter.