A New Marketing

Blogging (Wordpress, Blogger, etc.)

Good For: Long-form content. Deep, detailed, insightful writing. Extensive discussion.

Not So Good For: Spur of the moment and mobile posting.

Verdict: A blog is at it’s best when it can showcase a clear, well defined thought, however it’s also the most versatile of the tools and can be used for just about anything.

Tumblr/Posterus

Good For: Shorter posts. Photo blogging. Spontaneous and mobile content.

Not So Good For: Robust feature sets. Design possibilities (Posterus).

Verdict: Great for shorter, more spontaneous posting with good “on-the-go” options. Think of it as Blogging-Minor

Twitter

Good For: Real-time interaction. Quick thoughts. Content sharing (links, photos, videos, etc.). Making connections.

Not So Good For: Well thought out posts/content. Comprehensive arguments.

Verdict: Great for interaction, not so much for content.

Video Platforms (Youtube, Vimeo, etc.)

Good For: Dynamic content. Showcasing personality. Conveying energy and spreading a message.

Not So Good For: Discussion. Scannable content.

Verdict: The most dynamic of all mediums, but limited in that it’s not scannable or as easily digestible as others.

Social Networks (Facebook, Ning, etc.)

Good For: Making connections. Maintaining a community. Organizing an effort.

Not So Good For: Posting content. Thought leadership.

Verdict: The best at connecting and organizing, but limited in a content publishing dimension.