Allow me to start this off by blowing your mind. Just about all media is social media. That being said (and minds being blown), not all media is as intrinsically social as one another. I’ve broken down most types into 4 categories. Let’s take a look! Socially Passive Media This is the traditional stuff. The [...]

I know Tie-ins are nothing new, but even still I think this bears mentioning. ABC’s Castle (which I really, really like) is now in it’s second season and has found a steady, growing following. If you’re not familiar with the show, the basic premise is that Richard Castle (Nathan Fillion), a hugely successful crime novelist [...]