A lot has been said about Barnes and Noble’s new eBook reader, nook. It’s got a lot of innovative features, and it looks to be the first legitimate contender to the Amazon Kindle, the current king of the castle. One feature that’s been getting a lot of press is the “LendMe” function which allows you [...]
Archive for December, 2009
Target Masters The Double Message
December 16th, 2009 | Advertising, Analysis | Matt | 1 CommentI really like how Target is taking a play out of Disney and Dreamworks’ book here. And that play is the “something for everyone” humor. Just like the way that Disney and Dreamworks sneak in jokes written for the parents in kids movies, Target has managed to craft an ad speaking directly to parents, while [...]
The Importance of Does versus Says
December 14th, 2009 | Advertising, Digital Marketing | Matt | 1 CommentMore great stuff from Sir Alan Wolk today (knighthood mine) in the form of these two really good charts. Take a quick look, and then we’ll talk. I think the biggest thing here is the move from passive to active. With ads (typically) we are passive recipients of a neatly packaged “moment” designed to elicit [...]
Twitter As Information Network
December 3rd, 2009 | twitter | Matt | 1 CommentFirst off, yes, I am alive. New jobs will do that. Earlier today, the ever-wise CK noted that Twitter considers itself an “information network”, and that she agrees with that idea, in the grand sense. She also mentioned that many of us primarily use Twitter as a social tool, which is probably true too. I [...]
