I really like how Target is taking a play out of Disney and Dreamworks’ book here. And that play is the “something for everyone” humor. Just like the way that Disney and Dreamworks sneak in jokes written for the parents in kids movies, Target has managed to craft an ad speaking directly to parents, while still not cluing kids in on anything.
Plus it’s pretty funny to too.
My name is Matt J McDonald and I'm a New Marketing Strategist based in Charleston, SC.
