More great stuff from Sir Alan Wolk today (knighthood mine) in the form of these two really good charts.

Take a quick look, and then we’ll talk.

I think the biggest thing here is the move from passive to active. With ads (typically) we are passive recipients of a neatly packaged “moment” designed to elicit some sort of emotional response or purchase intent. With websites, and most digital instances, we’re being given the opportunity to experience something, and how we do so is entirely of our own choosing.

You’ve probably heard that the medium is the message. I think that’s only half right.

Maybe the experience is the message.