This is some eye-opening stuff. In one of his recent posts, Mitch Joel showcases a video from Google where they go out in the Jay Leno “Jay Walking” style and ask people on the street a (seemingly) simple question. In this case the question is: What is a browser?
That’s kids table stuff, right? Everyone knows that, I’m sure. It’s not like we’re asking about dynamic style sheets or to explain the QDF piece of Google’s algorithm.
Sheesh. Like Mitch says, maybe this explains why we get blank stares when we try to explain how Twitter fits into a business plan.
Think about that the next time you’re trying to explain why you should create value by engaging your community, activating your base, and empowering your biggest fans through one-to-one interaction and brand transparency.