This might get a little wordy, but I think it’s worth it. If you’re looking for the punchline, just check the end of the post

In case you haven’t noticed, it’ been a little quiet around here. Yes, I’ve been pretty busy, but that had never stopped me before.

I think somewhere in the last few months blogging has become “something I really should do” as opposed to “something I really want to do” and that’s a problem. When I started this blog 3 years (!!!) ago, the social media blogging scene was really taking off. It was an exciting time to get into the field because it felt like we were continually breaking new ground and building on the foundation of the ideas that hold up “social media” as a business element.

For those of you that printed out your first weblog posts on dot-matrix printers, that might seem like bright-eyed idealism or rosy retrospection, but it’s honestly how it felt to me. I’m sure the echo chamber was going back then, but, at least to me, it seems like it’s become much worse. So often it feels like the same content and ideas are being rehashed, linked and retweeted so much, that it’s hard to find anything new.

To me, this is where we’re missing the point. The beauty/power of social media lies in what it means and what it does, not what it is. There are much broader issues than how to get a million twitter followers and the right stuff to put on your facebook fan page. Those things are important insofar as they are tactics that support a strategy, but still, they don’t really push my thinking like they used to. Lucky for you there are many, many bloggers out there who do that type of thing better than I ever did.

Which brings us to the point (finally). If you’re skipping down, you can start reading here.

Essentially, A New Marketing as it has existed these past 3 years will no longer be. Don’t be alarmed though, this doesn’t mean I’ll stop writing. In fact, I’ll probably be doing it more.

MattJMcD.com will now become my true home on the web. A new site will go up (relatively) shortly where I’ll be able to explore more of my interests in depth, which definitely still include marketing, tech, etc. but also pop culture, gaming, sports, and anything else that gets me jazzed up. I like to think of it as a more well-rounded MattJMcD experience. (ha!)

However, I do realize that some of you may only be interested in the marketing end of things, so don’t worry, I’ll make sure it’s easy to separate that content out.

Either way, I’m excited for this transition and am looking forward to the new opportunities and challenges that come with launching a new blog. Stay tuned and be on the lookout for MattJMcD via The Internet via MattJMcD.

As always, thanks for reading.