Author Archive



Beyond Badges – Getting more out of game mechanics

May 19th, 2011 | Advertising, gamification | Matt | 1 Comment

Leveling Up – A classic game mechanic best known in role playing games. You perform tasks and accumulate experience points, etc. towards raising your level. With the increase in level comes added benefits such as the ability to jump higher, a new weapon, or new content. We’ve seen this concept manifest in the real world [...]



This Space Intentionally Left Blank

February 16th, 2011 | Uncategorized | Matt | No Comments

So obviously I haven’t been putting blog posts together recently. And that’s okay. I’m taking a little break from the “long form” stuff. I definitely subscribe to the idea that you can’t listen very well if you’re always talking, and I’ve been wanting to listen and read more. Pick up new ideas, get some fresh [...]



Unintentional Consequences

October 19th, 2010 | social media, Web Sites | Matt | 3 Comments

In answering a question I had been thinking about, here’s a fun little game of connect the dots. A German man with a typewriter is responsible for the entire existence of URL shorteners. Here’s how: 25 years ago, Friedhelm Hillebrand sat at typewriter in his home in Germany and typed out sentences and questions. Eventually [...]



Pivot Points

September 29th, 2010 | etc. | Matt | No Comments

I was going to be a corporate lawyer. Honestly. I had taken the LSATs, was all set for law school and was about to get my business degree. It was go time. But then I bought a book. Specifically, I bought Small is the New Big, by Seth Godin. If you haven’t read it (you [...]



Lost on the Wilderness

August 30th, 2010 | technology, Web Sites | Matt | No Comments

If you haven’t seen it yet, take a few minutes and go check out The Wilderness Downtown. It’s an interactive film/music video by Chris Milk featuring the Arcade Fire’s “We Used To Wait”. It’s also the coolest thing you’ve seen in a browser in a long time. What Milk, Arcade Fire, and a team at [...]



Please Leave Me Alone

August 19th, 2010 | Communication, Marketers | Matt | No Comments

So this was making the rounds this afternoon. Looks to have originally popped up on The Sell! Sell! Blog. It’s a must read. I’ll catch up with you when you’re done. With all the social media, engagement, crowdsourcing, transmedia, and UGC sentiment flying around lately, sometimes we forget that people don’t want to have to [...]



Best Stuff I Read This Week – 8/13 Edition

August 13th, 2010 | Links | Matt | No Comments

I could summarize them, but that might take the fun out of reading them. All these posts are absolutely worth your time. All strategies are note equal – From The Head of Zeus Jones Cutting Clippings and Musings on The Same – Talent imitates, genius steals (Faris Yakob) The Ethics of Online Secrecy – The [...]



2 Reasons Not To Act

August 11th, 2010 | action, ideas | Matt | 2 Comments

So I’m getting into Making Ideas Happen by Behance’s Scott Belsky. It’s a great book so far, and it’s already got me thinking about what it is that makes “doing something” as difficult as it is. It seems like there are an endless amount of “thinkers”, people who simply wax theoretical on things but never [...]