Author Archive



Lost on the Wilderness

August 30th, 2010 | Web Sites, technology | Matt | No Comments

If you haven’t seen it yet, take a few minutes and go check out The Wilderness Downtown. It’s an interactive film/music video by Chris Milk featuring the Arcade Fire’s “We Used To Wait”. It’s also the coolest thing you’ve seen in a browser in a long time. What Milk, Arcade Fire, and a team at [...]



Please Leave Me Alone

August 19th, 2010 | Communication, Marketers | Matt | No Comments

So this was making the rounds this afternoon. Looks to have originally popped up on The Sell! Sell! Blog. It’s a must read. I’ll catch up with you when you’re done. With all the social media, engagement, crowdsourcing, transmedia, and UGC sentiment flying around lately, sometimes we forget that people don’t want to have to [...]



Best Stuff I Read This Week – 8/13 Edition

August 13th, 2010 | Links | Matt | No Comments

I could summarize them, but that might take the fun out of reading them. All these posts are absolutely worth your time. All strategies are note equal – From The Head of Zeus Jones Cutting Clippings and Musings on The Same – Talent imitates, genius steals (Faris Yakob) The Ethics of Online Secrecy – The [...]



2 Reasons Not To Act

August 11th, 2010 | action, ideas | Matt | 2 Comments

So I’m getting into Making Ideas Happen by Behance’s Scott Belsky. It’s a great book so far, and it’s already got me thinking about what it is that makes “doing something” as difficult as it is. It seems like there are an endless amount of “thinkers”, people who simply wax theoretical on things but never [...]



And We’re BACK!

August 5th, 2010 | MattJMcD | Matt | 1 Comment

Is this thing still on? Wow. It really has been a while. In case you missed the last post (which is directly below this one), I had previously mothballed this blog, which used to be known as A New Marketing, because I wanted to take some time off and refocus my efforts. Fast forward four [...]



I’m Quitting This Blog (Next Stop: The Future!)

March 29th, 2010 | ANM | Matt | 3 Comments

This might get a little wordy, but I think it’s worth it. If you’re looking for the punchline, just check the end of the post In case you haven’t noticed, it’ been a little quiet around here. Yes, I’ve been pretty busy, but that had never stopped me before. I think somewhere in the last [...]



Everyone Knows That, Right?

February 16th, 2010 | Links, video | Matt | 4 Comments

This is some eye-opening stuff. In one of his recent posts, Mitch Joel showcases a video from Google where they go out in the Jay Leno “Jay Walking” style and ask people on the street a (seemingly) simple question. In this case the question is: What is a browser? That’s kids table stuff, right? Everyone [...]



Social via Antisocial (Zeus Jones Preso)

February 12th, 2010 | ideas, social media, technology | Matt | No Comments

Wow this is great stuff. View more presentations from Zeus Jones. One thing this got me thinking about was the fact that to be “social” doesn’t necessarily mean you have to tweet or have a Facebook page. If you offer services or technology that works with, augments, or improves inherent social behavior, you can have [...]