Author Archive



And We’re BACK!

August 5th, 2010 | MattJMcD | Matt | 1 Comment

Is this thing still on? Wow. It really has been a while. In case you missed the last post (which is directly below this one), I had previously mothballed this blog, which used to be known as A New Marketing, because I wanted to take some time off and refocus my efforts. Fast forward four [...]



I’m Quitting This Blog (Next Stop: The Future!)

March 29th, 2010 | ANM | Matt | 3 Comments

This might get a little wordy, but I think it’s worth it. If you’re looking for the punchline, just check the end of the post In case you haven’t noticed, it’ been a little quiet around here. Yes, I’ve been pretty busy, but that had never stopped me before. I think somewhere in the last [...]



Everyone Knows That, Right?

February 16th, 2010 | Links, video | Matt | 5 Comments

This is some eye-opening stuff. In one of his recent posts, Mitch Joel showcases a video from Google where they go out in the Jay Leno “Jay Walking” style and ask people on the street a (seemingly) simple question. In this case the question is: What is a browser? That’s kids table stuff, right? Everyone [...]



Social via Antisocial (Zeus Jones Preso)

February 12th, 2010 | ideas, social media, technology | Matt | No Comments

Wow this is great stuff. View more presentations from Zeus Jones. One thing this got me thinking about was the fact that to be “social” doesn’t necessarily mean you have to tweet or have a Facebook page. If you offer services or technology that works with, augments, or improves inherent social behavior, you can have [...]



Over (Inter)Active

February 11th, 2010 | Shorts, social media | Matt | No Comments

As I tweeted this morning, Alan Wolk more-or-less read my mind today with this post titled Interaction Burnout. He gets into what I call “bad metrics” here Much of this unnecessary patter is due to the unrealistic expectations brands (and the agencies and consultants that enable them) have for social media. Where, in a misguided [...]



The Platform Is The Process

February 11th, 2010 | Advertising, Shorts | Matt | No Comments

Faris Yakob put some really good thoughts together in his post about Google’s Superbowl advertising spot. His main point is that the ad wasn’t necessarily about Google Search, but more of a proof of concept for their advertising (which includes search ppc, television, etc.). Google has been trying for years to help advertisers think about [...]



Community and Stubborness: Original Xbox loses Live

February 5th, 2010 | community, gaming | Matt | No Comments

Well, it’s official. As of April 15th, Microsoft will be discontinuing the online Xbox Live service for the original Xbox. My first response: Really? People still play games on the first Xbox? In a message on the official Xbox blog, Marc Whitten wrote: There’s no greater example of the power of the Xbox LIVE community [...]



And You Thought Wireframes Weren’t Awesome

February 4th, 2010 | video, Web Sites | Matt | 2 Comments

I’m pretty sure there’s a low percentage of people that free-associate “wireframes” with “kick ass!”, but they probably haven’t seen this video yet. How’s your mind? Blown?