Despite some really good digital marketing/social media books out recently from the likes of Mitch Joel, Chris Brogan/Julien Smith, Tamar Weinberg, (soon to be) Greg Verdino, etc., There are still a bunch of bloggers I’d like to see put something into print. Here’s my short list. Feel free to add yours in the comments. David [...]
Author Archive
My Top 7 Posts For 2010
January 4th, 2010 | ANM, New Marketing | Matt | 1 CommentWell ANM readers, I’ve done it. I’ve gazed into my patented ANM Brand Crystal-Ball-o-Matic-atron and have divined my most popular posts of the UPCOMING YEAR! Read on if you like having your mind blown. 1) Something about Twitter. 2) Something about “Social Media Gurus” 3) Something about something we all think might be better than [...]
Why The Nook Misses The Point
December 17th, 2009 | Analysis, Products | Matt | 1 CommentA lot has been said about Barnes and Noble’s new eBook reader, nook. It’s got a lot of innovative features, and it looks to be the first legitimate contender to the Amazon Kindle, the current king of the castle. One feature that’s been getting a lot of press is the “LendMe” function which allows you [...]
Target Masters The Double Message
December 16th, 2009 | Advertising, Analysis | Matt | 1 CommentI really like how Target is taking a play out of Disney and Dreamworks’ book here. And that play is the “something for everyone” humor. Just like the way that Disney and Dreamworks sneak in jokes written for the parents in kids movies, Target has managed to craft an ad speaking directly to parents, while [...]
The Importance of Does versus Says
December 14th, 2009 | Advertising, Digital Marketing | Matt | 1 CommentMore great stuff from Sir Alan Wolk today (knighthood mine) in the form of these two really good charts. Take a quick look, and then we’ll talk. I think the biggest thing here is the move from passive to active. With ads (typically) we are passive recipients of a neatly packaged “moment” designed to elicit [...]
Twitter As Information Network
December 3rd, 2009 | twitter | Matt | 1 CommentFirst off, yes, I am alive. New jobs will do that. Earlier today, the ever-wise CK noted that Twitter considers itself an “information network”, and that she agrees with that idea, in the grand sense. She also mentioned that many of us primarily use Twitter as a social tool, which is probably true too. I [...]
Daniel Pink on the Science of Motivation
November 2nd, 2009 | New Marketing, video | Matt | No CommentsSaw this great video of Daniel Pink today and thought it was worth sharing. Absolutely worth watching the whole thing. The funny/sad thing is that we KNOW the way we motivate is wrong, but we keep hammering away at it anyway. (Hat tip to Karl Long for his great post where I found this.)
All Media Is Social – The 4 Levels of Social in Media
October 20th, 2009 | social media | Matt | 1 CommentAllow me to start this off by blowing your mind. Just about all media is social media. That being said (and minds being blown), not all media is as intrinsically social as one another. I’ve broken down most types into 4 categories. Let’s take a look! Socially Passive Media This is the traditional stuff. The [...]
