Faris Yakob put some really good thoughts together in his post about Google’s Superbowl advertising spot. His main point is that the ad wasn’t necessarily about Google Search, but more of a proof of concept for their advertising (which includes search ppc, television, etc.). Google has been trying for years to help advertisers think about [...]

I really like how Target is taking a play out of Disney and Dreamworks’ book here. And that play is the “something for everyone” humor. Just like the way that Disney and Dreamworks sneak in jokes written for the parents in kids movies, Target has managed to craft an ad speaking directly to parents, while [...]

More great stuff from Sir Alan Wolk today (knighthood mine) in the form of these two really good charts. Take a quick look, and then we’ll talk. I think the biggest thing here is the move from passive to active. With ads (typically) we are passive recipients of a neatly packaged “moment” designed to elicit [...]

I know Tie-ins are nothing new, but even still I think this bears mentioning. ABC’s Castle (which I really, really like) is now in it’s second season and has found a steady, growing following. If you’re not familiar with the show, the basic premise is that Richard Castle (Nathan Fillion), a hugely successful crime novelist [...]

[Graduated from my idea incubator, The New Necessary] Saw this at the Minneapolis Airport on my way home from Montana the other day. Does it make me want Travelers Insurance? Not really. Does it promote the position they’re going for? I’d say yes. Did it get my attention? Absolutely. What matters?

Not only is this a cool commercial from Bacardi (plays very well off the “timeless” vibe), but it has a great song. In fact, the song is what stuck with me even after the ad was over. It was that “Wow, I’m going to go look that up right now” type feeling that I’m sure [...]

We’re not online to be sold to. We’re not on Facebook to click on your ads. We’re not checking email to read your press releases. We’re not on Twitter to read your Auto-DMs. We’re not commenting on your corporate blog unless you have something real to say. We’re not watching the video for your pre-roll [...]

If you’ve been reading this blog for a while, then you know I love me some Xbox 360. Which means I also love the internet community built around the 360, called Xbox Live. Having just undergone a major update, there is a ton of potential for brands to get their name out. If you’d like [...]